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Social Media and Political Leaders: An Exploratory Analysis
Mar 15, 2022

Social Media and Political Leaders: An Exploratory Analysis

Politicians have always used the media to communicate with the electorate. What makes social media unique is the scale, speed, and minimal cost at which leaders can do this task. This paper analyses the relationship between political leaders and the microblogging site, Twitter. It provides a comprehensive and systematic analysis of the use of Twitter by two contemporary Indian political leaders—Narendra Modi and Rahul Gandhi. It describ